Marketing and Communications

Source: EFI, Inc. (Environmental Futures, Inc.)
EFI's expertise in marketing, communications and competitive strategies enable our clients to outsmart the competition rather than outspend them

Marketing and Communications Division
John Swartzbaugh, Vice President

EFI's expertise in marketing, communications and competitive strategies enable our clients to outsmart the competition rather than outspend them. We take complex issues and turn them into compelling messages that generate sales, educate stakeholders and create a positive image. Our communications programs position our clients for success.

Strategic Research and Analysis

EFI researches and develops strategic marketing and communications strategies. Our services are tailored to each client's specific needs. Whether you are developing and launching a new product or service, repositioning into new markets, opening new distribution channels, establishing a corporate identity, educating key audiences or invigorating sales of an under-performing product, we can help.

We offer:

  • Trends Analysis and Forecasting
  • Issues Analysis
  • Competitive Marketplace Analysis
  • Stakeholder Interviews
  • Focus Group and Survey Research
  • Strategic Planning
  • Communications Audit

Public Affairs / Public Relations

For our clients, we develop compelling messages that cut through the clutter of competing information. We develop messages that are newsworthy and meaningful to your target audiences. We create memorable communications campaigns that help you achieve success.

We offer:

  • Message Development
  • Corporate and Brand Positioning
  • Media Relations
  • Public Information Campaigns
  • Issues Management
  • Grassroots Campaigns
  • Special Events and Visibility Programs
  • Community Relations
  • Technical Writing
  • Annual Reports

Marketing Communications

EFI's marketing communications programs enable our clients to promote the competitive benefits of their products and services. We create integrated programs that help deliver increased sales and greater results.

We offer:

  • Collateral Material Development
  • Brand Marketing
  • New Product Development and Launches
  • Strategic Sales Plans
  • Direct Mail and Telemarketing
  • Internet Marketing

Risk Communications

EFI specializes in risk communications. We are experienced in communicating with the public on environmental, health, safety and transportation issues that may impact their lives. From the siting of new or expanded developments to the use of toxic chemicals to cleanups of hazardous waste, EFI can help you reach out to the community so people are able to understand your operations and you are able to build support for your activities.

We offer:

  • Community Relations Programs
  • Public Acceptance Campaigns
  • Environmental Leadership Programs
  • Public Meeting Support

Crisis Communications

EFI's special expertise in crisis communications management enables our clients to address issues and problems directly and quickly. Our rapid response to dynamic situations stems from our staff's strong background in political campaign management and corporate public affairs, coupled with our experience in environmental, energy and public health issues. As a result, we provide our clients with seasoned professionals who can help you make the right decisions when it counts the most.

We offer:

  • Crisis Communications Management
  • Crisis Plan Development
  • Spokesperson Services
  • Media Training

EFI, Inc. (Environmental Futures, Inc.), 530 Atlantic Avenue, Boston, MA 02210. Tel: 617-443-1300; Fax: 617-443-1301.