Marketing and Communications
Marketing and Communications Division
John Swartzbaugh, Vice President
EFI's expertise in marketing, communications and competitive strategies
enable our clients to outsmart the competition rather than outspend them.
We take complex issues and turn them into compelling messages that
generate sales, educate stakeholders and create a positive image. Our
communications programs position our clients for success.
Strategic Research and Analysis
EFI researches and develops strategic marketing and communications strategies. Our services are tailored to each client's specific
needs. Whether you are developing and launching a new product or service,
repositioning into new markets, opening new distribution channels,
establishing a corporate identity, educating key audiences or invigorating
sales of an under-performing product, we can help.
We offer:
- Trends Analysis and Forecasting
- Issues Analysis
- Competitive Marketplace Analysis
- Stakeholder Interviews
- Focus Group and Survey Research
- Strategic Planning
- Communications Audit
Public Affairs / Public Relations
For our clients, we develop compelling messages that cut through the
clutter of competing information. We develop messages that are newsworthy
and meaningful to your target audiences. We create memorable
communications campaigns that help you achieve success.
We offer:
- Message Development
- Corporate and Brand Positioning
- Media Relations
- Public Information Campaigns
- Issues Management
- Grassroots Campaigns
- Special Events and Visibility Programs
- Community Relations
- Technical Writing
- Annual Reports
Marketing Communications
EFI's marketing communications programs enable our clients to promote the
competitive benefits of their products and services. We create integrated
programs that help deliver increased sales and greater results.
We offer:
- Collateral Material Development
- Brand Marketing
- New Product Development and Launches
- Strategic Sales Plans
- Direct Mail and Telemarketing
- Internet Marketing
Risk Communications
EFI specializes in risk communications. We are experienced in
communicating with the public on environmental, health, safety and
transportation issues that may impact their lives. From the siting of new
or expanded developments to the use of toxic chemicals to cleanups of
hazardous waste, EFI can help you reach out to the community so people are
able to understand your operations and you are able to build support for
your activities.
We offer:
- Community Relations Programs
- Public Acceptance Campaigns
- Environmental Leadership Programs
- Public Meeting Support
Crisis Communications
EFI's special expertise in crisis communications management enables our
clients to address issues and problems directly and quickly. Our rapid
response to dynamic situations stems from our staff's strong background in
political campaign management and corporate public affairs, coupled with
our experience in environmental, energy and public health issues. As a
result, we provide our clients with seasoned professionals who can help
you make the right decisions when it counts the most.
We offer:
- Crisis Communications Management
- Crisis Plan Development
- Spokesperson Services
- Media Training
EFI, Inc. (Environmental Futures, Inc.), 530 Atlantic Avenue, Boston, MA 02210. Tel: 617-443-1300; Fax: 617-443-1301.